HIV in Thailand: The 100% Condom Program
2011
This brief case is a supplement to the original case on Thailand’s 100% Condom Program, HIV in Thailand: The 100% Condom Program. It recounts the eventual nationwide adoption of that program and its impact on HIV in Thailand. Thailand’s 100% Condom Program, which was implemented nationwide in 1991, is widely credited with averting a generalized HIV epidemic in that nation. This case describes the development of a pilot program in one province, and the program’s early regional expansion. It frames these events within the country’s general political, economic, and health situation; the epidemiology and public perception of HIV/AIDS; the government’s early HIV policy; and the economics of the commercial sex industry. The case explores how public health interventions are designed, refined, and spread. The case ends in early 1991 with the program’s founder trying to find ways to spread the successful regional program nationwide.
A sequel is also available for this case, The 100% Condom Program Part B.
Learning Objectives: To examine the national spread of a regional disease prevention program and evaluate its impact.
The Global Health Delivery (GHD) Project, an interdisciplinary collaboration between Harvard Business School, Harvard Medical School, and Brigham and Women’s Hospital, investigates the management decisions behind disease treatment and prevention globally. The Global Health Delivery (GHD) Case Collection is a set of teaching case studies that are available for all at no cost online through Harvard Business Publishing, GHDonline, and The Case Centre.
HIV in Thailand: The 100% Condom Program
Source:
Charumilind S et al. HIV in Thailand: The 100% Condom Program. Global Health Delivery Project, Harvard Business Publishing 2011. https://www.globalhealthdelivery.org/case-collection/case-studies/asia-and-middle-east/hiv-in-thailand-the-100-condom-program.