Wide Angle Lens


This multimedia learning module explores the difference between episodic and thematic storytelling. Co-produced by the FrameWorks Institute and the Center on Communications and Community at UCLA with funding from the Annie E. Casey Foundation, it was designed to engage grass roots advocates in a kind of public storytelling that is geared toward changing the public conversation on social problems, and building support for social policies and programs. It contains highly visual, interactive features that build communicators’ ability to discern the frame effects of the storytelling choices common in media and advocacy, and fosters skills in a key aspect of strategic framing.

There are six sections, each of which builds on the previous section. Educators will find the modules and the examples useful for lessons designed to build skills in media communication, narrative storytelling, and digital literacy. While the examples are largely from 2008, they remain effective for educational purposes. Contemporary examples may be added to augment the original cases. Part six contains a bibliography of books and articles related to narrative storytelling along with downloadable “how to” guides for working with the news media.


The Wide Angle Lens: Telling Thematic Stories for Social Change. FrameWorks Institute 2017. http://www.frameworksinstitute.org/workshops/wideanglelens/children