UNICEF Agora

This case study describes a mental health initiative for indigenous communities in South America with a focus on those at high risk for adolescent suicide and substance abuse due to sociocultural inequities. With support from the Pan American Health Association (PAHO), an indigenous tribal leader adapted an existing tool—the Mental Health Global Action Program Intervention Guide (mhGAP IG) —and, together with a tribal healer and PAHO staff, planned a culturally sensitive program for his community.…

The United Nations Children’s Fund (UNICEF) promotes the rights and well-being of every child. Today, UNICEF is active in more than 190 countries and territories through country programs and National Committees. UNICEF programs focus on the most disadvantaged children, including those living in fragile contexts, those with disabilities, those who are affected by rapid urbanization, and those affected by environmental degradation. UNICEF’s goals include: promoting policies and expanding access to services that protect all children;…

This case study describes the Vision Zero Network, an initiative dedicated to saving lives by reducing fatalities and serious injuries on Canadian roads to zero. The case details the importance of social marketing in public health; it is a mechanism that draws on marketing concepts to elicit behavioral change in a target population. The case elucidates the challenges in evaluating an evidence-based social marketing campaign and all considerations that must be made for its implementation.…