Electronic Cigarettes in the EU: The Political Economy of Product Regulation
2015
This case study describes the regulatory challenges facing the e-cigarette industry in 2013, in the context of a proposed classification of e-cigarettes as medical devices, regardless of nicotine, integrated in the European Commission’s “Tobacco Products Directive.” Students analyze the complex regulatory environment and learn about the state of the e-cigarette industry at that time, and explore how the e-cigarette industry could achieve its goal of an outcome that is less costly and restrictive than the proposed regulations.
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Electronic Cigarettes in the EU: The Political Economy of Product Regulation
Source:
Persico N, Cheng C, Scocchi N. Electronic Cigarettes in the EU: The Political Economy of Product Regulation. Harvard Business School Publishing 2015. https://cb.hbsp.harvard.edu/cbmp/product/KEL927-PDF-ENG.