Canada's Largest Health Website Goes Social (A)
2017
This short case is the first of two that describes changes made to Canada’s largest consumer health information website, PasseportSante.net, as it transitioned from its initial form in the late 1990s to a more contemporary interface that includes social media. The case describes the website’s goals and history, how PasseportSante.net compared to other prominent health websites, and how the site’s leadership approached decision-making in the transition.
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Canada's Largest Health Website Goes Social (A)
Source:
Tep SP, Sénécal S. Canada's Largest Health Website Goes Social (A). HEC Montreal Centre for Case Studies, Harvard Business School Publishing 2017. https://cb.hbsp.harvard.edu/cbmp/product/HEC169-PDF-ENG.